Confidence. Presence. Purpose.

Who I Am

Jim Pirrie BSc MBA
coach — author — podcast producer

As a Coach...

My coaching practice is strongly rooted in the development of capabilities, beliefs and values in two complimentary areas: those that enable an individual to thrive and fulfil their personal potential, and those that help an individual build healthy, productive and fulfilling personal and professional relationships.

My aim as a coach is to make myself redundant by not only working in person with each client to rise to any present challenges, aspirations and opportunities, but to become their own best coach into the future. That means also equipping them with the skills and tools they need to respond resourcefully in the face of personal and professional challenges. It also means building the inner confidence, self-assurance and flexibility to use them in real-life — to see the truth in situations more clearly, to better understand how change for the better might be brought about, and to influence groups and individuals to move towards a common goal.

I qualified as a Certified NLP Coach in 2003, following my certification as an NLP Master Practitioner by one of the UK's leading NLP training schools, including training with Robert Dilts and Judith DeLozier (two of the original co-developers of NLP), Ian McDermott, Tim Halbom and Suzi Smith). I also hold an NLP Trainer and Consultant certification from the NLP University, Santa Cruz, California.

My ongoing professional development has also included many years with Juliet Grayson, a pioneer of introducing the Pesso-Boyden system of therapeutic work to the UK. This combination of the clarity and power of NLP, the deep work of Pesso-Boyden and hands-on experience of leading teams, training groups and working with individuals, plus my own journey of personal development, reconciliation with the past and diagnosis with ADHD, often means I can help clients move quickly and easily though personal challenges without the need for months or years of agonising and introspection.

As an Author

Having run high-end training courses in the UK internationally for many Magic Circle law firms, Big Five accounting firms, global consultancies and industry regulators, I also help business professionals develop the confidence and presence they need to speak effectively and purposefully to a group — whether as a presenter, a facilitator or a leader.

For my own professional development, in addition to being a Certified NLP trainer, I studied group dynamics with Michael Grinder (a leading international authority on the subject), storytelling at the International School of Storytelling, impro with Keith Johnstone (the founder of theatrical impro), and performance and voice work at the Arts Ed drama school in London and the International School of Storytelling.

The culmination of that work has been my first book — "Confidence, Presence and Purpose"

As a Podcast Producer

I’ve been producing business videos for over a decade. From my custom-built multi-camera studio in Sussex, I now produce and present the video interviews that power the Business Off The Cuff ™ Authority Marketing Platform — the zero-hassle fast-track to a sustainable, high-authority presence across social media, search, podcasts, and YouTube. Learn more here.

In March 2025 I published my first book, Confidence, Presence and Purpose  — a practical handbook for business presenters, trainers, and facilitators. It brings together NLP, theatre school training, storytelling, group dynamics, and years of running global trainings for some of the world’s leading professional services firms. The result is a unique sourcebook for anyone who needs to stand up and deliver — especially when the audience is tough. Learn more here.

As a business and executive coach, I help business owners and professionals build confidence and clarity, make better decisions, and get more done. As a Certified NLP Coach, Trainer, and Master Practitioner, I draw on creative, highly effective approaches to personal change — plus first-hand insights earned the hard way through decades of blue-chip and small-business experience.

I offer a limited number of one-to-one coaching places. To check availability or join the waiting list, click here.